10 Actionable Marketing Strategies for Food Delivery Businesses Online

10 Actionable Marketing Strategies for Food Delivery Businesses Online

If you own a restaurant, your goal is to get as many new customers in the door as possible. But how do you reach these potential diners?

The internet has made it easier than ever for people to find and order food from restaurants near them. Over 60 billion dollars worth of food was ordered online last year alone!

This guide will walk you through some easy steps on how to promote your restaurant delivery business online. We'll also show you why this marketing strategy for food businesses online can be a great way to reach more customers without spending a ton of money on marketing or advertising.

  1. Optimize your site for local search
  2. Place an order button on your website's homepage
  3. Offer online ordering on your restaurant's site
  4. Optimize your online food business sites for search engines
  5. Develop a social media strategy to market your food business
  6. Post on local review sites
  7. Consider how much to charge for delivery
  8. Promote your discounts and deals
  9. Make sure to have a high-quality website
  10. Email Marketing is a MUST!

How to market your online food delivery business with these strategies?

1. Optimize your site for local search

Restaurant owners need to make sure their site is optimized for both Google and Yelp! This will help your food delivery business rank higher in the search engines, making it easier for potential diners to find you.

You also want to make sure you have a section on your menu for online orders, especially if you offer delivery or takeout. This will save time and allow customers to find the options they want more quickly. If someone is looking for a local restaurant's online ordering page, the chances are that they're hungry and in need of food fast!

2. Place an order button on your website's homepage

Now you can easily accept delivery orders from your website.

Using an in-house online ordering system has the advantage of allowing complete control over the entire process and keeping all profits for yourself. Not to mention accepting orders via phone is risky because there's a chance human error could occur, but with a simple order button on this page, it'll be easy as pie!

All users have to do is click that big shiny blue button at the top of our homepage, so they don't miss it—because who doesn't love pizza?

3. Offer online ordering on your restaurant's site

Customers want to be able to order online. It's convenient, and, let's face it, most people don't feel like picking up the phone when they know exactly what they want.

On mobile devices, in particular, users don't bother to call your restaurant and have that initial conversation about what you have to offer.

Fortunately, you've got options when it comes to accepting online orders from your website!

Here are three great ones:

1. In-house online ordering

You want to make sure your online food delivery business is set up for success, and that means offering an in-house system so you can keep all of those delicious profits for yourself!

An in-house online ordering system takes the costs out of the process. There's no need to pay a 3rd party if you've got the skills to build it yourself.

2. Delivery aggregators

Delivery aggregators are services that handle all of the complicated stuff for you, like payment processing and delivery coordination. You're essentially just an online food business with a menu listed on their platform. The downside is that they do take a cut of your profits when orders are placed.

3. Mobile apps

You don't have to go crazy with your online food delivery business, trying to do everything yourself. Sometimes it's better to focus on the part you're best at and let others handle the rest! A popular way for restaurants to do this is by using mobile apps such as GrubHub, Eat24, UberEATS, etc.

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4. Optimize your online food business sites for search engines

Restaurant owners should optimize their online food business site for search engines to help people find where they are located and what they offer. If someone is searching for a restaurant in your area, you want them to be able to find yours!

A good goal for any business owner to have is to increase their page ranking on search engines. This can be achieved by creating engaging and valuable content, which will help you gain natural backlinks to improve your page ranking.

People looking for a great place to eat at will go where they can find the most results, and restaurants that are ranking on the top of a search engine will get more traffic.

People want to find information quickly and efficiently, which is why proper SEO techniques should be employed. Search Engine Optimization can help you stand out against your competitors who aren't using SEO tactics. Ranking high in search engines for popular keywords will help drive traffic to your site.

5. Develop a social media strategy to market your food business

Using social media as part of a marketing strategy is no longer an option for businesses. It's a necessity.

For your business to be successful, you need a social media marketing plan!

When it comes to online food delivery services, you must create a strategy for each platform (Instagram, Facebook, Snapchat, TikTok) that is right for your restaurant.

For example, you wouldn't use Instagram and Facebook in the same way because they have different demographics and content that's best for each platform.

Here are three things you should keep in mind when developing a social media strategy:

1. Know your audience

This is important because it helps you determine which platforms to focus on and how to engage with customers via social media appropriately! For example, if most of your target market falls in the 35-45 age range, it's best to focus on LinkedIn.

2. Keep your posts interesting

People don't want to see a sales pitch every time they visit your social media pages. Mix up your content so that it's appealing and easy for users to digest when they're scrolling through their feed! A great way of doing this is by posting an image, a link to your website, and a video or gif.

So, in this way, you're giving users a variety of content and therefore increasing the likelihood that they'll see your post.

3. Post at optimal times

Do some research on when your target market is most active on social media!

For example, you might find that your audience tends to check Instagram in the morning before work or during their lunch break. Make sure to post links or images when they're likely to see them!

A couple of free tools you can use will help you determine when it's best to post, including Social Report and MavSocial.

6. Post on local review sites

After you've launched your online food delivery service, you want to get the word out there and let people know about it. Knowing that more than half of consumers trust online customer reviews as much as they make personal recommendations, you should consider posting on sites like Yelp, TripAdvisor, etc.

When writing a review for your food delivery business, you want to make sure that you're as descriptive as possible without getting too in-depth. People like short, sweet, and concise reviews! Offer them some interesting tidbits about your business or your daily specials and entice them to place an order!

Read Also: How to Respond to Negative Restaurant Reviews - The Ultimate Guide

7. Consider how much to charge for delivery

Another way to attract customers is by setting a price point that works with their budgets. Prepare your favorite dishes, then figure out how much you'd like to earn from each dish. Add a little bit of extra profit for yourself and factor in the cost of delivery when deciding on your menu prices.

Once everything has been accounted for, you should have a pretty good idea of how much to charge for each dish on your online food delivery menu. Make sure that the prices are competitive with nearby restaurants; you want to attract customers!

8. Promote your discounts and deals

If people know about all of the great deals they can take advantage of when they place an order with your restaurant, they will come back for more! This means that you need to be proactive and promote those unique restaurant promotion ideas on all of the popular social media platforms.

For example, if you're offering a special deal like free delivery on orders over $20, make sure to let people know about it! You can even create short videos that get people excited about ordering from your restaurant and make them aware of the great deals that you're currently offering.

9. Make sure to have a high-quality website

If you want to attract more customers, then you must have a good website! Consumers are impressionable, so if your website is outdated and clunky, that will reflect poorly on your restaurant. You don't want to lose customers because you have a bad website, so make sure it's in tip-top shape before launching one of the best food delivery services in town.

You should also invest in professional photography for your website, as diners can't taste your food themselves. Having high-quality, mouthwatering photos of your dishes will convince potential diners that your food is worth the trip!

10. Email Marketing is a MUST!

One of the most effective ways to market your online food delivery service is by using email marketing. Sending out special offers, discounts, and reminders to customers via email can help you ensure that they know you exist and are reminded about what makes your restaurant so great. You should also make it easier for customers to contact you if they need anything or have any questions.

Read Also: 10+ Restaurant Newsletter Ideas for a More Engaged Customer Base

Bottom Line

As you can see, there are many ways to market your online food delivery service effectively. You need to be aware of the different strategies and then find what is best suited for your business. Once you’ve done this, all you have left to do is implement them to achieve success! An effective marketing strategy for a food delivery business will help grow revenue and customer base--which means more money coming in with less work on your part.

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