12 Restaurant Branding Ideas To Look Stronger Than Ever

12 Restaurant Branding Ideas To Look Stronger Than Ever

  1. Define a Clear Mission Statement
  2. What's Your Target Audience?
  3. Carefully Watch Out For Your Brand Positioning
  4. Decide How You Represent Your Restaurant
  5. Customize the look of your restaurant
  6. Create a Menu of Your Brand's Theme
  7. Don't Miss Consistency From Your Branding Strategy
  8. Why aren't you Using a Catchy Slogan?
  9. Be An Active Member Of Your Community
  10. Your Promotion Offers Must be Brand Aligned
  11. What About Your Food Photos?
  12. Reply a Review With Sound & Brand Voice

Restaurant branding should always be unique. If you’re thinking about creating a restaurant, you can’t just pick any theme and start decorating. You have to take the time to think about what your eating establishment will represent to the rest of the world and decide whether it fits into the personality you want for your restaurant. With that in mind, here are 12 restaurant branding ideas for you to find inspiration in and make use of your dynamic restaurant advertising strategies. 

12 Restaurant Branding Ideas You Will Love it 

1. Define a Clear Mission Statement

Establishing a mission statement is the first step in building a restaurant branding strategy because a mission statement is a clear, mobilizing statement that differentiates you from your competitors. Your mission defines who you are, why you do what you do, and helps your customer understand what makes you unique.

These questions can seem abstract, but finding the answers will be a critical first step in developing your restaurant branding strategy. Every decision you make from here on out — whether it’s about the logo, menus, or customer experience — stems from this mission. Everything gets filtered through those original answers.

2. What's Your Target Audience?

Your Target audience is the most crucial step of your marketing activities. To define your target audience, you need to identify who it is that will most likely become your customers. Students? Families with children? Seniors? People from the local community? Those are the exact types of people you should be trying to attract with your restaurant marketing ideas. This will make the next step a lot easier!

3. Carefully Watch Out For Your Brand Positioning

Brand positioning is a means of differentiating a company from its competitors by creating and promoting a unique image and message within the minds of prospective customers. A brand's identity is created through a consistent, multi-channel approach. This approach includes defining what makes the brand unique in the market, what sells it, and how it is distinctive from other brands.

Pinpointing where you stand with your competitors regarding price, taste, and availability of your product or service will yield a lot of information that can be applied to establishing your restaurant's brand positioning. It's highly beneficial for every restaurant owner to know how to do this.

4. Decide How You Represent Your Restaurant

Before you start deciding your brand voice, be clear on your identity: are you a cafe or a fine dining restaurant? Are you family-friendly, or will you include alcohol in your image? Your brand personality will depend on the kind of atmosphere, menu, and services you offer. Once you determine your restaurant branding ideas, make sure they are consistent across all of your channels – from restaurant decor to social media.

5. Customize the look of your restaurant

Whether you are starting a brand-new business or deciding to revamp your existing restaurant, you need to think about the “look” of your place. The look of your restaurant is so much more than just the decor. It should be applied to your branding, decor, in-store marketing materials, and even menu.

The look of your restaurant is what first attracts customers into it; it creates their initial impression. If you get this right, you’ll attract the right kind of guests, and they will find your restaurant welcoming and appealing.

6. Create a Menu of Your Brand's Theme

Pretend you're a new customer at your restaurant, Britt's Burger Bar. You just walked in, and your server gave you a menu. What would be the most appealing thing to see on there – a menu full of pre-fabricated options with no theme at all or something that focuses on the restaurant's theme?

Having a unique restaurant menu is something you just can't beat.  People love trying new dishes and getting creative with their meal choice. If your restaurant has a specific theme or caters to a young, fun audience, you can bring some of that magic into your menu. Integrate puns into menu descriptions, develop novel names for menu items, and design your menu to reflect your restaurant's theme.

Add Menu With Bookmyorder 

With our easy-to-use and Free Restaurant Ordering System UK, you can design your own menu in less than an hour. You can also put more pictures of your restaurant - all easily uploaded and displayed on the website. Our free Online Ordering System works on every platform. Follow-up with Customers.

7. Don't Miss Consistency From Your Branding Strategy

In today's digital marketing world, consistency is one of the most critical elements to successful restaurant branding. It's not surprising that a lack of consistency has led many restaurant brands to fail. Your restaurant's online presence has to match your physical presence in every way, from a color scheme, logo, and character. Your website, social media posts, and advertising have to be on the same page (pardon the pun). Everything you create must revolve around your brand identity.

8. Why aren't you Using a Catchy Slogan?

What's your mind think when you hear this "America runs on Dunkin"? Think about a catchy slogan that can scream aloud than anything else for your restaurant.

When it comes to branding, a catchy slogan can make a world of difference. Having a memorable slogan will allow people to associate your restaurant's name with it. It will also let you be more descriptive in other restaurant marketing campaigns, such as guerrilla marketing, takeaway promotion ideas, restaurant newsletter ideas, and different online strategies and offline strategies such as SMS Marketing for Restaurants.

9. Be An Active Member Of Your Community

When it comes to customizing your restaurant's brand and making an impact on the community, you may be tempted to stick with the more traditional elements. But what if you tried something different? What if you went out into the community and became a presence in ways people didn't expect?

The fact of the matter is, one of the most creative branding ideas for restaurants involves going out into the community and getting involved in different activities.

For instance, you could cater sporting events or donate food for charity events. Partner up with other local businesses for mutual promotion and become an unforgettable presence in the community.

This type of marketing focuses on creating a better name for your restaurant by being part of something bigger than just selling food. It's one of the most exemplary restaurant branding ideas.

10. Your Promotion Offers Must be Brand Aligned

So much of creating a great customer experience is about focusing on the details that your competitors overlook. It’s not always easy to come up with unique restaurant promotion ideas. But when you do, be sure they’re in line with your business vision and brand identity.

Bookmyorder is a free online ordering system for restaurants, allowing restaurant owners & managers to create custom promotion & coupon offers for their customers. The restaurant owner or manager can choose the minimum quantity of food or drinks that their customer must order to redeem the offer. Let's make your customers happy with unique promos.

11. What About Your Food Photos?

When it comes to food photography, you want to aim for a consistent aesthetic. Whether that means shooting everything on a white background or composing every dish, in the same way, setting an industry standard by creating your own brand of restaurant photos can help your business stand out from your competitors. Customers like to see that people care about both appearance and taste, so make sure you take the time to choose your props, lighting, and backdrops wisely.

12. Reply a Review With Sound & Brand Voice

Everyone likes to hear their own name, whether it’s called out in the middle of a crowded bar or your boss calling you into the office for a chat. Responding to customer reviews will help encourage more customers to leave reviews, and it will remind them of your restaurant. So despite the drama that might seem to come with responding to customer reviews – ignore that potential pitfall and instead respond in a professional way that best represents your restaurant brand tone.

Conclusion

The evolution of your restaurant has a lot to do with how its customers perceive it. How you change and adapt your image can help ensure that your brand remains relevant. Your restaurant branding also changes with the times, changing along with your menu or focus, or format. This should all be seen as a beautiful evolution in the life cycle of your restaurant — not a one-time deal, but rather an approach to business thinking wherein you can always improve. Buzz up!

 

 

 

 

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