Snapchat is a photo-sharing app that has taken the world by storm over the past few years. In 2016, Snapchat became one of the top 3 social media apps for teens and millennials, with more than 30% using it daily.
With its success comes an increasing number of advertisers looking to cash in on this new marketing tool.
However, not all restaurants have had success with their use of Snapchat or know what type of content would work best for their audience, which is why we've come up with 10 creative and advanced ideas you can use when advertising your restaurant on Snapchat!
The idea behind these posts is to engage viewers and get them excited about coming into your restaurant, so they purchase while there! If you need help.
In this article, we will walk you through some creative and advanced Snapchat post ideas for restaurants so you'll be able to take your restaurant marketing efforts to the next level!
The first idea is to be interactive with your customers. For example, let them choose what they want for the next meal by asking a question on Snapchat (e.g., “What do you want from our restaurant tonight?”).
This will create anticipation and engagement among your followers! If that's not enough excitement for you in one day of following us then we also offer free food shots when motivating words are used in any post or comment (e.g., #winner!).
The 2nd idea for restaurants is hosting live-streamed events where customers can watch while enjoying great food together (e.g., cooking demonstrations). These types of Instagram posts are prevalent because it allows them to be interactive and create anticipation for viewers who don't want to miss out on seeing what's coming up next!
The third idea for Snapchat restaurant marketing idea is to use Disappearing messages. One of Snapchat's most unique features at first was its self-destructive messages. Every message - even today - comes with a timer; when the time expires, the message disappears.
Now as a restaurateur, you may be wondering what's the purpose of spending time on messages that will eventually go? If your content is interesting, people will be more likely to save it.
If you start a campaign saying that you will send discount coupons to 50 lucky restaurant followers on Snapchat, your restaurant Snapchat following will increase and people might be inclined to take the messages more seriously. The best part is they have only one click away from removing it if they don't want them!
You can use this as an opportunity for customers to text in their suggestions or restaurant marketing ideas and trends and then post those with pictures of winners who enter your restaurant contests where all winnings are paid out after 500 words are written about why customers should buy product X.
This would get followers engaged because Snapchatters love sharing photos and videos to give insight into other peoples' lives - including restaurants. It also allows them to be interactive as well as creating anticipation for viewers who don't want to miss out on seeing what's coming up next!
With Snapchat's dog filter, a common mistake many brands make is using it for no reason at all or having no plan behind it.
This can lead to a low user response rate, which is why we'll be including some of the best ways to use the dog filter in your posts for maximum engagement!
Use the dog filter when you feature a special/seasonal menu item or are promoting an event. Offer prizes by asking users to send you a snap with the dog filter. This will get them excited about snaps and earn your restaurant more visibility on Snapchat! Overwhelm viewers with unique content – encouraging users to continue sending in snaps by overloading them with unique content.
Snapchat offers two different filters for food pictures. The first is the "foodie filter." This is meant for slideshows and can be used alone or as part of an interactive story where you take a picture of your food and add music to it.
The "eat with friends" filter is a little different. Much like the foodie filter, it makes the subject of your picture look well-dressed and equally as stylish as you. This adds a little bit of glamor to the food you're eating.
The way Snapchat's filters work is fairly unique. The whole point is, they're designed to make your pictures look more interesting -- and to keep them from getting thrown out by Snapchat's algorithms based on how many views they receive.
The way the food porn filter made everything look more appetizing was incredible. I can't even begin to explain how much of a difference it made when I used Snapchat's food filter. The photos that came out of my restaurant looked like they were straight out of the best restaurants in the world!
I could insert these filters on all photos and stories and people would be amazed by what they saw. This will give your customers a better understanding of just how delicious your foods are and will make them want to make sure they visit you soon!
If you want to go one step further with Snapchat marketing and have all of these beautiful people hypnotize customers into loving your restaurant, we're going to talk about the ghost filter.
The ghost filter is one of Snapchat's most famous filters. What it does is turn everyone in your picture into a ghost-like figure obscured by a white light. It adds an element of questions to viewers who are trying to figure out what's going on in the picture, which will make them wonder about more information about your restaurant.
You can also create stories from your snaps and pictures on Snapchat for free. If you're having an event or featuring a special dish during your event, you can use the app as a way to engage people who might not be able to make it but would be curious about what happened afterward!
One of the best Snapchat marketing tools out there is sending a message from Snapchat to your prospect with an object that they will receive in their home. This way, you can have them take pictures of their messages, which are fun and creative ways to keep them engaged. You can also use this as a way to send special offers or messages throughout your marketing campaign!
You can add these messages remotely from anywhere you have internet access or even if you don't - it's completely up to you! It's like sending a letter through the mail, but with a much more unique twist.
Another great way to add a little bit of vision to your restaurant is to use Snapchat's "menu overlay."
By overlaying these snapcodes inside your pictures, it will show the people viewing your photos what you have, where you can buy it, and the price. It makes it easier for them to click on the snapcode and immediately have a better understanding of what you have on offer.
This isn't an entirely new idea for restaurants. In fact, most big chains send out a message-in-a-bottle with a menu overlay in restaurants for customers who cannot make their reservations online.
This was a list of Snapchat restaurant marketing ideas that will drive sales and make people want to come back! Your customers can use these features to keep up with what you're serving, find out more about your restaurant, and get some exclusive offers from you.
If you're looking for a way to encourage people to come back as well as build your Snapchat audience, these tips will help highlight the best of your restaurant.
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