The Ultimate Guide to WiFi Marketing for Restaurants
We all know that WiFi marketing for restaurants is a great way to increase profits. However, it can be hard to figure out how to do this right.
Most restaurants don't have a clue about WiFi marketing for their restaurant business. Unfortunately, it means they're missing out on tons of potential customers and revenue.
You don't need to feel lost anymore because we’ve compiled the ultimate guide for restaurant owners who want to learn more about using guest WiFi networks in their restaurants.
What is WiFi Marketing?
WiFi marketing is a new and innovative way to capture customers' attention looking for quality services. This type of digital signage will display your restaurant's information, as well as opportunities that you offer when visitors log into their social media accounts or email addresses on sign-on splash pages.
You can customize them depending on your goals – choose from Facebook likes, Twitter follows, YouTube video views, and more!
The main idea behind this technology is to convert your visitors into customers.
It's a fast way to build traffic and get business exposure on the web while offering accurate, real-time analytics that you can use to create customer personas. That will help you target those who are likely to visit your restaurant brand. In addition, this digital signage will promote business awareness by displaying information, messages, and offers to customers while they're waiting for their food. Usually, the signs are placed on the tables or walls of your restaurant or near cash registers where people will see it when they walk in.
Now let’s explore why using WiFi marketing is essential for your restaurant business.
Why use WiFi marketing for restaurants?
1. Keep Records of Potential Customers
Using WiFi marketing for restaurants is a great way to market your business and increase sales. Capturing emails on WiFi means that they'll get free internet access as an incentive in most cases.
That will help build customer databases which you can use over the years to send automated email campaigns with promotions such as discounts or specials—for example, free delivery or discounted meals. You'll get fresh leads that no other restaurants will have.
2. Use Email Marketing to Send the Right Message at the Perfect Time
Imagine this: you are in a coffee shop, and suddenly, your phone buzzes to let you know that there is an available WiFi connection.
You go over to connect with no intention of spending any money. However, when the screen pops up asking for payment information (even though it’s free), an appealing coupon code appears just below, enticing customers into buying something. From their menu!
This clever technique was used by restaurants that found success using WiFi marketing. They send email promos that deliver results - such as first visit date or most recent visit date- so they can create targeted campaigns like automated emails containing coupons or discounts to encourage customers to come back for more.
3. Improve Customer Service
Using WiFi marketing for restaurants allows you to reach your customers in a more personal way.
Once a guest is at your restaurant, you can use the internet connection to help them get familiar with your menu or website. That allows them to order from your restaurant via email or online ordering.
4. Build Profitable Relationships with Your Customers
WiFi marketing is a great way to put yourself out there and get more business. Send emails out offering exclusive deals on different occasions to connect with your most loyal, as well as potential customers. It's much easier to keep them coming back than it is to find new ones.
5. Promote Positive Reviews from Satisfied Customers
When a current customer leaves a positive review, it inspires others to do the same.
By using WiFi marketing for restaurants, you could have your customers give reviews directly on your social media channels like Facebook, Instagram, Pinterest, or even leave them in an email they receive after signing onto the free WiFi.
This will be very useful when you are trying to change other online portals, as it will help you build a better business reputation.
Select the Perfect WiFi Marketing Software
As a restaurant owner, the next step in your journey to successful WiFi marketing should be finding an efficient software solution that will help you with customer email capture and provide priceless analytics.
There are many options when it comes to WiFi marketing software.
You'll be able to capture emails from your guests and get analytics that will help you better understand customers through data gathered from their phones.
One of the most popular choices is SocialWiFi which starts at $49/month but has a 14-day free trial. So you can try before signing up for any monthly payment plan!
How to create an effective WiFi marketing strategy for restaurants?
Here are five WiFi marketing campaign ideas.
1. Online Ordering Promotion
Choose from some WiFi marketing campaigns. For example, online ordering promotions where you can offer your customers first-time orders at discounted rates or create an email that will be triggered once they are out of their favorite restaurant with irresistible offers, encouraging them to revisit.
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2. Loyalty Programs
This offer will trigger right after the customer leaves, encouraging them to come back again soon.
The idea here would be an incentive such as a discount or freebie like coffee on all purchases over $20 within two days. That’s your way of showing some appreciation with a bit of gratitude to the customer.
3. Collect Feedback and Reviews
Customer feedback is critical, especially when you are starting a new business.
Now that more people have free WiFi access on their smartphones or tablets, it's much easier than ever to let your customers leave feedback directly from their mobile devices, which will also allow them to share it with their friends and followers.
4. Get to Know your Customers
Try to find out as much as you can about each customer so you can deliver more targeted offers or discounts.
For example, if a customer had visited your restaurant before and came back saying how good the dessert was, why not send this person an email coupon for free dessert the next time they visit.
5. Keep it Simple
As much as WiFi marketing is beneficial to your business, remember that it shouldn’t compromise the quality of service you provide to your customers no matter how cheap it is.
Keep in mind that WiFi marketing for restaurants is not a replacement for excellent customer service but should be used as an addition to give guests more information about your restaurant and menu.
6. Don't Forget About the Privacy Disclaimer
The days of a restaurant without WiFi are quickly becoming extinct.
That means that all the data you generate when using their services is being collected and stored, which can be problematic for privacy-minded customers who want to maintain control over how much information they share with others online.
WiFi marketing for restaurants can help you improve customer loyalty and increase check value, so there is no reason why you shouldn’t opt for this marketing technique.
Many tools are still developing in the hospitality industry to take this form of marketing in new directions. WiFi is an exciting buzzword today with limitless potential.
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