A restaurant newsletter is a well-known way to reach out to patrons for marketing purposes. A correctly crafted foodie newsletter can be a key cog in your guerrilla marketing strategy. Touting specials, events, awards, and press coverage, a newsletter is more than just a mass email to patrons. The success of the newsletter depends on how restaurants create and distribute them. A well-made newsletter gives restaurants an edge over their competitors. Here’s a collection of proven restaurant newsletter ideas, which will help you attract more customers.
Special offers and unique restaurant promotions are the best things about newsletters. The right offer can make all the difference between getting a sale or leaving a customer feeling a little disappointed. What you choose to offer will depend on what type of products and services you offer as a business. It will also depend on your marketing goals. Put yourself in your customers’ shoes and think about what they might be interested in.
Adding a call to action ensures that you keep your customers engaged with you every step of the way. From the moment they land on your website, lead them smoothly from this initial point to the final order.
If you’re offering a unique menu item that will only be around for a short time, use this opportunity to add creativity to your restaurant newsletter and design something that customers will remember.
Let me give you a small example. I ordered this pink cream soda a few months ago at Waffles Cafe. It was summertime, and unfortunately, the pink lemonade flavor won’t be back for a few more months. But guess what, I still talked about it in my newsletter afterward because it was such a fun one-time thing to see on the menu.
New products are generally met with excitement and curiosity. What does the new product look like? How will it taste? Will I be happy I bought it? This is just a small sampling of questions a customer may have when he hears about a new product release.
Use this curiosity in your restaurant newsletter to help him find out for himself—don’t spoil the fun by revealing all the exciting details ahead of time. Instead, direct him to where he can find out more: your website or social media platforms like Facebook and Twitter.
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Your customers’ busy schedules and hectic work environments can make it nearly impossible for you to get them to show up at your special event. Why? Too many things are competing for their attention; starting to advertise your Thanksgiving party a week or two before the event will only get them thinking about the party.
However, if you plan your newsletter well in advance, they will already be thinking about it by November rolls around. You can also include a request for volunteer help and optional donation information with your invitation to make them more vested in the event. This will increase your conversion rate when you finally send out a table reservation button!
The next time someone asks you where to eat dinner in your city, the chances are they’ll choose a restaurant based on reviews and ratings. And, as of 2017, it is estimated that 94% of consumers do this before deciding where to eat.
Word to the wise: The more reviews you have, the better your rating will be on review sites like Yelp. Make sure you are keeping track of your reviews and responding to them so that you can maintain a solid online reputation. It is also essential that you monitor new review sites for criticism of your restaurant and respond quickly and take action if necessary to resolve any issues that arise.
Secret recipes are, by and large, what foodies live for. It fulfills a need to get that recipe that isn't readily available or is very difficult to find. Every time someone shares a secret to their soup dumplings or their cheesesteak hoagies, we all perk up and listen (and save).
As the chef at your restaurant, why not share some of your best recipes with your newsletter subscribers? This restaurant newsletter idea could be something as simple as sharing a favorite drink recipe or a unique appetizer recipe.
However, you'd want to make sure that you're giving away something special to people who have subscribed to your newsletter.
A preview of your YouTube recipe videos in your newsletter is a great restaurant marketing idea and trend to increase your website traffic. Ensure that when you add the preview, you also include a link to your YouTube channel and website so people can view the entire recipe demo.
To make sure you keep your customers informed of new online ordering system features or services, it’s essential to announce them through email. Use your newsletter to do so and aim to have a click rate higher than 10% as a minimum.
A restaurant newsletter is one of the best ways to deliver coupons, loyalty program updates, and birthday rewards to customers. If your marketing team has kept data on client’s birthdays, now would be an excellent time to run a promotion in which you give away free cake or a small discount in the form of a coupon.
And if you want to go a step further, offer customers a special birthday treat at the physical location in return for an express purchase. This method will allow you to capture customer data without relying on them filling out a form.
Organizing a restaurant contest or a giveaway is always an exciting task. It usually involves reserved entries, a restaurant newsletter or social media giveaway, and of course, the prize(s). Of course, creating a newsletter contest or giveaway entry form is also an integral part.
But you need not go about it by hand anymore, thanks to the power of MailChimp's Contest and Giveaway module. Adding contacts and reward points is simple and convenient—and you don't even have to leave your inbox. It lets you notify the contest winner(s) through email instantly!
I know you're thinking, "We are only three months old, so I just want to focus on the food, the service, and everything else." Even if your restaurant is new, you have a story that has brought you to this moment. Sharing in your restaurant newsletter what brought you here in your employee spotlight gives followers another way to connect with your business.
Another restaurant newsletter idea that can work well for restaurants is to run a monthly “Dish of the Month” promotion. I love this concept because it doesn’t sound like your typical money-grabbing promotion. It sounds more like you care about your customers and want to make sure they try all of your delicious food.
Businesses grow and change all the time. From a new business location to a new team member joining, you have undeniable breaking news that could affect your customers. Your subscribers want to be in the know with these updates about your business, so don’t keep them waiting.
While the restaurant newsletter ideas above are compelling, their strength boils down to providing just the right amount of information. They take an initial step toward building a long-term relationship with subscribers by treating them more as customers than leads.
Don’t forget to spice up your Restaurant newsletter examples with insider tips and tricks that can help set you off like a pro in the niche!
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