5 Actually Working Restaurant Guerrilla Marketing Ideas & Examples

5 Actually Working Restaurant Guerrilla Marketing Ideas & Examples

Muhammad Abdullah

Marketing, Marketing, and Marketing!

You will always be looking for different unique marketing ideas, trends, and tactics to keep your restaurant business alive in this competitive world.

In this article, we are going to discuss what is Guerrilla Marketing and its ideas and examples. How will it help your restaurant and café business to grow in 2021 and beyond? The restaurant guerrilla marketing ideas and examples will make you ahead of the competition.

  1. What is Guerilla Marketing?
  2. Why Guerilla Marketing Ideas?
  3. Here is the List of 5 Restaurant Guerilla Marketing Ideas

What is Guerilla Marketing?

Guerilla Marketing is a cheap marketing strategy that comes from Jay Conrad Levinson's 1984 book Guerrilla Marketing.

Restaurant guerrilla marketing is a marketing strategy that certain restaurants use for promoting their brand. The aim is to attract potential customers who pass through a particular area or randomly drive in the street.

This marketing method includes coming out with unique ad campaigns to catch the attention of pedestrians and make them remember the name of the restaurant being promoted.

The idea behind this method is that your potential clients will be passed by you and eventually see your name while walking on the streets or driving around, reminding them of good food served by you and finally making their way to your restaurant.

Why Guerilla Marketing Ideas?

As we see traditional marketing strategies like radio, direct mail, print, television are losing popularity and hope to engage customers. Marketing experts haven’t seen much potential and scope in these tactics to get consumers to remember brands or your menu dishes.

Here is the List of 5 Restaurant Guerilla Marketing Ideas

1. Get To Know About Your Key Demographic

Before launching a Guerilla Marketing strategy for your small restaurant business, you must know each and everything about your key demographics.

Questions to be answered:

      • How exactly you know about your key demographics?
      • Why should you care about it?
      • Why is it important for your cafe or restaurant business?

Things like that must be aligned with your restaurant guerilla marketing ideas or campaign to get the best possible results.

For Example: 

Maybe your young angry men value genuineness. Maybe they would love to get a table-side Caesar salad and communicate with your staff. Now, this requires experience.  

Each of these in-house restaurant experiences will help your potential audience to stick and loyal to your brand.

2. Be Specific

One of the most key guerilla marketing ideas is to be specific and concise with your marketing campaign. If your marketing campaigns will be clear to your audience, you won't be able to get what you are looking for.

3. Plan Carefully

If you are going to publish or advertise on any city property, plan your guerilla marketing strategy properly, otherwise, it can backfire. So be assured to go and play safely. 

You can add some artwork to the walls to brand your products as a guerilla marketing idea. Even, if you add some artwork or paintings of local artists at your restaurant, it will help you out too.

4. Use T-shirts

Yes! Incorporating your restaurant business logo into T-shirts will speak more than a thousand words about your offer. Share these logo-printed shirts with your restaurant logo or offer them to your friends, colleagues, etc, your restaurant business will definitely see a good response from this amazing guerilla idea.

5. Fill The City With Flyers

Flyers are still in the marketing game. They have enough potential to become a good guerilla marketing strategy for your online restaurant business. 

To spread custom-made flyers around the town or maybe the city, first, you need to contact any affordable printing studio that will help you in designing custom-made flyers. Target main locations like airports, bus stations, railway stations, etc. these crowded places have much potential to grow up your restaurant business. 


A Guerrilla marketing campaign can be a highly targeted and budget-friendly way to market your restaurant. You can surprise your guests, engage them where they live and give them a reason to talk about your restaurant. 



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